Chevy is running a global smackdown for one of its Super Bowl ads, getting 197 entries from independent filmmakers in 32 countries. And starting today wants you to view and share the 35 finalists with your friends.
The promotion is at http://chevroletroute66.msn.com, and open to Brazil, Canada, China, France, Germany, India, Mexico and Britain, as well as the USA. You get points each time you share and a leader board on the site will show who's ahead.
Microsoft Advertising built the video-sharing site -- the "hub" for housing and sharing the videos -- and to help drive traffic, is offering a $10,000 prize for the person who "shares" the most. It's also promoting the Chevy videos across its properties, such as MSN. The contest ends Jan. 25 at 6:59:59 ET.
Chevrolet Route 66 is the theme and the ads are supposed to capture "the global experience of life's journey" and "everyday heroes." Despite the Oprah-speak, that's one of videos above, and it's funny.
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