Friday, January 27, 2012

Chevy Introduces Super Bowl App


It seems like there's an app for everything these days! Ordering pizza? There's an app for that. Watching the Super Bowl? Chevrolet's got an app for that.

General Motors Chevrolet, which is expected to run several ads during NBC's Super Bowl broadcast on Feb. 5, is releasing an app for mobile phones and tablets that it hopes will give it entree to consumers' social-media activity during the gridiron classic.

The Chevy Game Time app -- available in the Android Market, Apple's App Store and at chevy.com/gametime by the start of the NFL's NFC Championship game this Sunday -- will pose trivia and poll questions on subjects including the game, teams and commercials. Consumers who answer trivia correctly or choose the most-common poll answer will be entered into drawings to win one of thousands of prizes from Chevrolet as well as Bridgestone, Motorola, the NFL and NFLShop.com, Papa John's Pizza and Sirius XM Radio. Everyone who downloads the app will also receive a unique "license plate" number. Consumers whose numbers match any plate in Chevy's Super Bowl spots will win a vehicle.

Interested in learning more about the Game Time App? Click here!

Thursday, January 5, 2012

Buick Slowly Unveiling The Encore!


For a few weeks, Buick has been teasing Buick lovers by slowly revealing the new Encore! Tell us what you think of what you see so far on our Facebook Wall!

USA Today's Chris Woodyard writes:


For a few weeks, Buick has been offering sort of an online striptease to reveals its new crossover, panel by panel. Today's version of the jigsaw is looking complete enough that you can pretty much see what the finished product will look like.


It's a small crossover with distinctive Buick looks. It will become the second crossover in Buick's lineup, after the big, well-received Enclave.


One thing is for sure, it's a winning segment. Small crossovers are hot. Chevrolet and GMC both have them, but not Buick. They could also help Buick as it moves closer to shedding its elderly image by attracting more young families. Just one panel left until we see how the whole vehicle looks, or just wait until next week's big auto show in Detroit.




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